Lower than 1 % of Netflix’s subscribers are enjoying its video games


Netflix’s entry into the gaming market is off to a sluggish begin. In line with an evaluation carried out by Apptopia on behalf of , the streaming large’s video games have been downloaded a complete of 23.3 million instances and common about 1.7 million day by day customers. Put one other manner, lower than one % of Netflix’s 221 million clients are benefiting from the video games included of their subscriptions.

Netflix didn’t instantly reply to Engadget’s request for remark. Previously, the corporate indicated it didn’t count on its gaming division to be worthwhile instantly. “We’re going to be experimental and check out a bunch of issues,” Netflix COO Greg Peters advised traders throughout the firm’s fourth-quarter earnings calls final 12 months.

Nonetheless, the query that’s most likely on everybody’s thoughts is how lengthy Netflix is keen to attend to see if it made the correct wager, particularly after it throughout its most up-to-date quarter. Different lofty bets — like the corporate’s in-house fan weblog, Tudum — have been the topic of cutbacks after just a few months of spending.

The corporate has shared valuable few particulars on how a lot it has spent increasing its portfolio past TV reveals and flicks, however most indicators level to a major funding. Earlier this 12 months, the corporate paid $72 million to , the studio behind Stranger Issues: Puzzle Tales. Extra lately, it secured unique cell rights to beloved indie titles like Spiritfarer and . The corporate is unlikely to make comparable investments sooner or later if its present ones don’t pan out.

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