Why the Sony Bravia XR chip represents a TV image processing revolution


Sony has introduced its vary of Bravia XR TVs for 2022 and past, and we’ve already referred to as the flagship Sony Bravia A95K an “early front-runner for display of the 12 months”. 

It has a next-gen QD-OLED panel for enhanced shade and brightness, OLED’s signature good distinction, and superior gaming options like VRR and Auto Low Latency. However from a techy perspective, the bespoke Bravia XR chip with cognitive intelligence is maybe probably the most attention-grabbing Sony Bravia A95K function of the lot. 

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