Samsung boasts foldable gross sales forward of Galaxy Z Fold 4, Z Flip 4 launch

What that you must know

  • Samsung is holding its subsequent Galaxy Unpacked on August 10.
  • Samsung’s Tim Roh discusses the corporate’s development within the foldable telephone market.
  • Roh says the Galaxy Z Flip collection accounted for 70% of its foldable gross sales in 2021.

Samsung is gearing up for its subsequent Galaxy Unpacked occasion, the place the corporate will share its next-generation foldable smartphones. TM Roh, president and head of Samsung’s MX Enterprise, has taken a second to debate Samsung’s inspiration and highlights of its foldable telephones resulting in now.

“We noticed a possibility not solely to design a brand new form but in addition to create new experiences that had by no means been attainable with a smartphone earlier than,” he says in a weblog put up (opens in new tab). “Overcoming many technological hurdles, we efficiently launched the first-ever foldable smartphone in 2019 and have modified the way forward for our business ever since.”

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