The world of digital audio tech strikes at breakneck pace and one can usually uncover curious and extremely intriguing partnerships – assume Maserati and Sonus faber, Philips and Bowers & Wilkins, Dirac and Nio or Devialet and premium economic system flight seats for starters.
Generally these burgeoning relationships bear unusual however lovely fruit (see the Maserati Cielo or Razer’s inexperienced sneaker collaboration with Cariuma). After which generally you get a metallic handbag-shaped Bluetooth speaker with an Italian lambskin-lined storage compartment inside.
What’s occurred is that luxurious clothes model Balenciaga and Danish high-end audio specialist Bang & Olufsen have launched a bag that may play music – one thing I am comparatively positive neither music lovers nor fashionistas put on the high of their birthday record.
The Speaker Bag (because it has been predictably named) is milled from a stable block of aluminum and it has a lambskin-lined storage compartment inside. In one other extremely foreseeable second, B&O described it as “half bag, half Bluetooth sound system”.
The Speaker Bag was proven at Balenciaga’s 51st couture trend present in Paris, throughout which fashions (together with US celeb Kim Kardashian and British supermodel Naomi Campbell) carried the bag alongside the catwalk because it performed music to a in all probability unsuspecting viewers.
The limited-edition assortment includes simply 20 luggage in complete, every of which was pearl-blasted, anodised and hand-polished at Bang & Olufsen’s aluminum manufacturing facility in Struer, Denmark, to provide it a satin end. The bag was then despatched to Balenciaga’s studio in Italy the place its inside was accomplished.
Opinion: a minimum of it should carry sound fairly properly…
Sorry people. Anyway, stated sound can apparently be adjusted by way of a set of controls underneath the deal with, whereas battery life is a claimed 18 hours – and naturally, Balenciaga and Bang & Olufsen’s logos have been lasered into the highest of every Speaker Bag, which is available in your selection of black or silver.
Fashions on the Balenciaga present additionally wore placing, ink-tinted, hand-moulded futuristic black face shields made in collaboration with Mercedes-Benz (an organization clearly in a pleasant temper – the automotive producer lately collaborated with Grasp & Dynamic to provide F1-esque headphones) to cover their identification.
Why am I so… upset? It simply feels altogether too kitsch for Bang & Olufsen; an aspirational model identified to have created among the most intriguing and gifted audio-visual merchandise in the marketplace. See the luxurious Beoplay H95 headphones, an attractive book-shaped wi-fi speaker, a shocking 48-inch OLED TV and the unforgettable Beosound Edge, a placing speaker that attracts inspiration from the common-or-garden British Pound coin, to see what I imply.
I actually doubt you will get too a lot of your worldly belongings into what Balenciaga is looking a “true hybrid product” and as a practical purse it is also prone to be heavy.
What I am saying is, this Bang & Olufsen x Balenciaga Bluetooth speaker is undoubtedly the strangest collab of the 12 months and maybe it is simply a type of partnerships that won’t stand the check of time.
Then once more, Karl Lagerfeld is thought to have stated “Fashionable is the final stage earlier than cheesy”, so who am I to say?