Netflix is combating password sharing in Latin America by charging for extra ‘houses’

Netflix has launched a brand new means individuals can share accounts — and, therefore, a brand new technique to curb password-sharing — for 5 Latin American nations. Beginning on August twenty second, customers in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras should pay for extra “homes” in the event that they need to entry the streaming the service exterior of their main residence for longer than a brief trip. 

Subscribers can watch Netflix on their telephones or tablets anytime and as a lot as they need even whereas they’re touring or visiting one other place. But when they need to stream on a TV, they will solely entry Netflix at no extra cost for 2 weeks whereas away from their main residence. Additional, they will solely stream free of charge at a specific location as soon as. After these two weeks are up, or in the event that they return to a location the place they beforehand maxed out free entry to the service, Netflix will ask in the event that they wish to add a house for a further price monthly.

Fundamental tier subscribers can add one further dwelling, customary as much as two further and premium as much as three further. Netflix says it makes use of data resembling IP addresses, machine IDs and account exercise to detect houses, but it surely’s advising individuals to verify their units are utilizing the identical web connection and are not utilizing VPN or proxy providers in case its system is insisting that the viewer is exterior their main residence once they aren’t. The corporate will even enable members to cease paying for an additional dwelling every time they need and to exchange their added dwelling as much as 3 times each six months. 

Earlier this yr, Netflix stated it misplaced about 200,000 subscribers within the first quarter of 2022 as a consequence of stiffer competitors and the abundance of account sharing. Based on Bloomberg, password sharing has been particularly rampant in Latin America, which is probably why that is the place the corporate is testing new options meant to forestall the habits. In its announcement, Netflix stated the service will price customers 219 Pesos monthly per dwelling in Argentina and $3 monthly per dwelling within the Dominican Republic, Honduras. El Salvador and Guatemala.

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