Amazon makes Prime Video look extra like Netflix (and each different streaming app)

Amazon is introducing a brand new Prime Video interface that can be acquainted to anybody who has used Netflix – or, for that matter, every other trendy streaming service. To make the Prime Video expertise “much less busy and overwhelming,” the corporate has relocated the platform’s fundamental navigation bar to the left aspect of the display and organized the icons right into a vertical column. From prime to backside, the six menus are Search, Dwelling, Retailer, Stay TV, Free and My Stuff.

Many of the menus embody subcategories to simplify navigation additional. As an example, the Dwelling part has subcategories for motion pictures, TV reveals and sports activities. Different Netflix-inspired options embody a prime 10 listing of standard content material and poster-style thumbnails that increase to play a preview while you navigate over them.

Prime Video's new


Nonetheless, essentially the most useful change Amazon has launched is a brand new set of icons that make it simpler to know if one thing is a part of Prime Video. A blue checkmark means the TV present or film you wish to watch is included together with your subscription. Against this, a gold procuring bag means you’ll want to both purchase or lease the content material to view it. 

In keeping with , Amazon spent 18 months engaged on the redesign. Ben Smith, vice-president of product for Prime Video and Prime studios, led the undertaking. Notably, he beforehand labored on Hulu’s . That effort noticed the service attempt one thing radically completely different just for it to return to a extra acquainted design a number of years later.

As do the new portrait poster-style thumbnails that expand when you navigate over them.


Amazon will start rolling out the brand new Prime Video expertise beginning this week. The redesign will first arrive on Android and suitable streaming gadgets — together with Roku, Hearth TV and Apple TV — earlier than touchdown on iOS and the net later this yr. 

The brand new expertise received’t roll out to each machine the place Prime Video is obtainable, and among the many extra notable omissions are the third-generation Apple TV and Sony’s PlayStation 3. If both of these are the way you watch Prime Video, you received’t lose entry to the service consequently — you may simply should get by with out the redesigned interface in the meanwhile.

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