E3 2022, after all, did not happen. As an alternative, we had the third annual Geoff Keighley’s Summer time Sport Fest and a handful of related and not-so-connected streams and occasions from different gaming media shops and publishers. Whereas we had a full weekend of video games on show and greater than sufficient to cowl, there’s one thing in regards to the present setup for the sport trade’s greatest data dump of the yr that is leaving me annoyed and unhappy. I discover myself lacking the tight encapsulation of pleasure E3 used to offer.
What I might prefer to see return subsequent yr is the try to cram all the massive summer time trade information into one week or a timeframe near it. All the higher if these occasions may coalesce in a single normal location. We used to have a superb seven days or so of occasions, press conferences, and present flooring demos that would supply all kinds of knowledge for the next yr of video games and past. It was often a multitude to cowl even when everybody shared a conference present flooring, however for followers of video games, E3 week was a constant and structured time the place I knew recreation information was going to occur, and as soon as it was over, I knew that was it till Gamescom. E3 week felt essential and was important viewing. The unfold of occasions has, in some methods, lessened the affect of gaming’s most important time of yr.
My downside with the present occasion construction is we’re in week three of summer time occasions, and it seems like we have solely seen 1/3 of the bulletins. No matter we’re calling this pseudo-E3 is stretching on far too lengthy. We have had massive showcases from PlayStation’s third-party companions, Summer time Sport Fest, Xbox, and different streams targeted on indie video games and lesser-known titles peppered all through. The puzzle feels incomplete even with hours of occasions over and completed with. Sony’s main showcase hasn’t occurred, Nintendo’s anticipated Direct has but to be penciled into our calendars, and massive publishers like Ubisoft, EA, Bandai Namco, and the assorted Embracer manufacturers have hardly proven up or nonetheless have occasions to return.
To be clear, I am not advocating for every thing to be rerun by way of the ESA; that group’s flagship present has been canceled a number of instances for greater than a world pandemic. At this level, most main publishers are huge media organizations and can deal with when and the place to indicate off their video games. Simply have a look at the crater of what E3 was, and take elements from it that labored. Carry a bulk of the trade collectively in a single place, and share what everyone seems to be engaged on in a single week or so. Hold it concise and hype so we will get on with our summer time and never fear about limitless occasions for weeks.